Nexis Search – ‘Fashion Customisation’

One of the research tasks I have set myself for 7003 is to get a feel of the existing ‘democratic fashion’ market. This will allow me to situate my brand concept in relation to these existing interventions and simultaneously make sure that I am not just reinventing the wheel.  Nexis is a search engine which allows you to access a whole bank of news articles and has been incredibly helpful in providing me with a quick, broad perspective of how brands are beginning to become more democratic and engage with ‘Make it Mine’.  This is exemplified in the annotated articles below.

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